According to Mark Roemer Oakland, good online marketing tools can make the job of digital marketers much easier. The opposite is true as well. So, as a digital marketer or a website owner, you should use the correct tools that could help propel you towards success.
Here are few online marketing tools to try this year:
- Sprout Social – Sprout Social is a social media management tool that lets you manage your social media accounts and gather data. It features a social media dashboard that can be integrated with all the popular social media platforms such as Facebook, LinkedIn, Twitter, and more. It also comes with customer relationship management tools and allows users to monitor competitor activity, analyze link performance, and discover customers by location or interest.
You can sign up for the free trial to test the platform. Their paid plans start from $99 per month for the premium plan, $149 for the corporate plan, and $249 per month for the enterprise plan.
- MailChimp – As an online marketer, it is crucial to use a good email marketing tool that offers features to manage your email list, nurture them, and grow them steadily. MailChimp is a popular web-based email marketing tool that lets you create customized marketing emails to grow your email list. It offers customizable forms and templates, real-time reports, A/B testing functionality, automation flows, social media plugins, tutorials, and more. The free plan lets you send up to 12,000 emails per month and manage up to 2,000 subscribers. The premium plans start from $10 per month and go up to $199 per month.
- Visual Website Optimizer – Visual Website Optimizer is an A/B testing tool that allows you to A/B test Websites, products, and apps. It’s a great tool for both technical as well as non-technical users and lets you launch new experiments in minutes. You can analyze browser behavior, interaction data, sign-ups, purchase events, customer user events, and more. Plus, it allows you to test usability and also supports split URL. The real-time reports come with a revenue tracking feature and allows you to get data based on behavioral and geographical targeting.
They offer three plans — Startup, Business, and Enterprise. You can get a discount if you subscribe to the annual plans.
- BuzzSumo – BuzzSumo is a tool that allows you to easily find the most trending content aggregators or curators within any niche. Thus, it allows users to discover trending content and lets you analyze statistics on industry’s influencers. With the help of features such as content insights, analysis, alerts, curation, and discovery, it makes it easier for content marketers to create more engaging content that has the potential to top the trending charts within a niche.
BuzzSumo offers 3 monthly plans — Pro, Agency, and Enterprise.
Mark Roemer Oakland suggests you use some of the online marketing tools listed above to attract more leads and generate more sales.